One of the courses offered in the Emerging Media masters program is called Digital and Social Communication Strategies. In this course, we learned about the underlying technology and structure of emerging media platforms and how to employ strategy to make use of those platforms to achieve desired organizational goals and objectives. The course provides a survey of existing media platforms and those likely to emerge in the near future. Sections in this course include web, mobile, app development, Internet video, and social media. Students learn how to think strategically to determine and utilize products and platforms to reach desired audiences and have desired effects.
As a part of my coursework, I conducted a case study on the social media platform now formerly known as li.st or The List App. The presentation above provided ways for organizations to strategically implement this social media platform into their overall digital strategy.